{"id":2721,"date":"2025-07-15T11:45:29","date_gmt":"2025-07-15T03:45:29","guid":{"rendered":"https:\/\/www.seerfar.com\/?p=2721"},"modified":"2026-01-05T14:17:04","modified_gmt":"2026-01-05T06:17:04","slug":"how_to_maintain_sales_when_marketplaces_commissions_are_increasing","status":"publish","type":"post","link":"https:\/\/www.seerfar.com\/en\/how_to_maintain_sales_when_marketplaces_commissions_are_increasing\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u043c\u0438"},"content":{"rendered":"<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"9\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b\u00a0<\/b>\u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0431\u0440\u043e\u0441\u0430\u043b\u0438 \u0432\u044b\u0437\u043e\u0432 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0435\u043b\u043b\u0435\u0440\u043e\u0432,\u00a0<b>\u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438<\/b>. \u0422\u0430\u043a, Wildberries \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u0442\u0430\u0440\u0438\u0444\u043e\u0432 \u043d\u0430 5 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0443\u043d\u043a\u0442\u043e\u0432 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0441 9 \u0438\u044e\u043d\u044f. Ozon \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u043b \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0441 \u043a\u043e\u043d\u0446\u0430 \u043c\u0430\u044f, \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438 \u043a\u0430\u043a \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"8\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0441\u043b\u043e\u0436\u043d\u0435\u0435. \u041e\u0434\u043d\u0430\u043a\u043e\u00a0<b>\u0433\u0440\u0430\u043c\u043e\u0442\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u0435\u043a, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043d\u043e \u0438 \u043d\u0430\u0439\u0442\u0438 \u043d\u043e\u0432\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043a \u043d\u043e\u0432\u044b\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c.<\/span><\/p>\n<h2 id=\"1_peresmotrite_assortiment_i_sdelaiite_f\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_5n0u6\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>1. \u041f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u0438 \u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b\u00a0<\/b>\ud83d\udce6<\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u2014\u00a0<b>\u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/b>.<\/span><\/p>\n<h3 id=\"analiz_rentabelnosti\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_elqcm\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443:<b>\u00a0\u043a\u0430\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c<\/b>, \u0430 \u043a\u0430\u043a\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u043d\u043e\u043b\u044c \u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u0432 \u043c\u0438\u043d\u0443\u0441 \u0438\u0437-\u0437\u0430 \u0432\u043e\u0437\u0440\u043e\u0441\u0448\u0438\u0445 \u0438\u0437\u0434\u0435\u0440\u0436\u0435\u043a. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0447\u0430\u0441\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u0439 \u0441\u0442\u043e\u0438\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u0431\u0440\u0430\u0442\u044c \u0438\u0437 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430 \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0438\u0445 \u0446\u0435\u043d\u043e\u0432\u0443\u044e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0443.<\/span><\/p>\n<h3 id=\"akcent_na_tovar_s_vsokoii_nacenkoii\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_bk7ph\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0410\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043d\u0430\u0446\u0435\u043d\u043a\u043e\u0439<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0418\u0449\u0438\u0442\u0435 \u043d\u0438\u0448\u0435\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438\u043b\u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u043d\u044b\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432\u00a0<\/b>\u2014 \u043e\u043d\u0438 \u043c\u0435\u043d\u0435\u0435 \u043f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u0446\u0435\u043d\u043e\u0432\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u0435 \u043e\u0431\u044b\u0447\u043d\u044b\u0435 powerbank, \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441 \u0431\u044b\u0441\u0442\u0440\u043e\u0439 \u0437\u0430\u0440\u044f\u0434\u043a\u043e\u0439 \u0438\u043b\u0438 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c.<\/span><\/p>\n<h3 id=\"ynikalne_predlojeniya_i_sobstvenne_bre\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_3uete\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b\u00a0<\/b>(Private Label) \u0434\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u043d\u0430\u0434 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043b\u0435\u0433\u043a\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0432\u0430\u0448 \u0442\u043e\u0432\u0430\u0440 \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0430\u043c\u0438, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442, \u0443 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043c\u0430\u043d\u0435\u0432\u0440\u0430 \u0432 \u0446\u0435\u043d\u0435.<\/span><\/p>\n<h2 id=\"2_optimizaciya_cenoobrazovaniya_\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_4b5en\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>2. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f\u00a0<\/b>\ud83d\udcb8<\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0426\u0435\u043d\u0430 \u2014 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0444\u0430\u043a\u0442\u043e\u0440, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0439 \u043d\u0430 \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u041f\u043e\u0441\u043b\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439\u00a0<b>\u0432\u0430\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f<\/b>, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0438 \u043d\u0435 \u043e\u0442\u043f\u0443\u0433\u043d\u0443\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/span><\/p>\n<h3 id=\"dinamicheskoe_cenoobrazovanie\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_ec6ds\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b\u00a0<\/b>(<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fwww.seerfar.ru%2F%3Futm_source%3Dyandex_dzen%26utm_medium%3Darticle_kak_sohranit%27_rentabel%27nost%27%26utm_campaign%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27%26utm_content%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27\" target=\"_blank\" rel=\"noopener nofollow\"><b>\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0435\u043f\u0440\u0430\u0439\u0441\u0435\u0440 Seerfar<\/b><\/a><b>\u00a0<\/b>\ud83c\udf1a)\u00a0<b>\u0434\u043b\u044f \u0433\u0438\u0431\u043a\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0446\u0435\u043d<\/b>\u00a0\u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0441\u043f\u0440\u043e\u0441\u0430, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0440\u043e\u0432\u043d\u044f \u0437\u0430\u043f\u0430\u0441\u043e\u0432. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u043c \u0431\u0435\u0437 \u043f\u043e\u0442\u0435\u0440\u0438 \u043c\u0430\u0440\u0436\u0438.<\/span><\/p>\n<h3 id=\"ychet_vseh_izderjek\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_163r4\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0423\u0447\u0435\u0442 \u0432\u0441\u0435\u0445 \u0438\u0437\u0434\u0435\u0440\u0436\u0435\u043a<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"11\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041c\u043d\u043e\u0433\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0437\u0430\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u0432 \u0446\u0435\u043d\u0443 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u043a\u0443\u043f\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430, \u0437\u0430\u0431\u044b\u0432\u0430\u044f \u043f\u0440\u043e \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443, \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435, \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u044b \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.\u00a0<b>\u041f\u0435\u0440\u0435\u0441\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u043d\u0443\u044e \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430<\/b>, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f\u00a0<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fwww.seerfar.ru%2F%3Futm_source%3Dyandex_dzen%26utm_medium%3Darticle_kak_sohranit%27_rentabel%27nost%27%26utm_campaign%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27%26utm_content%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27\" target=\"_blank\" rel=\"noopener nofollow\"><b>\u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440\u043e\u043c Seerfar<\/b><\/a><b>\u00a0<\/b>\ud83c\udf1a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0442\u043e\u0447\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0437\u0430 \u0432\u044b\u0447\u0435\u0442\u043e\u043c \u0432\u0441\u0435\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0441 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u0441 \u0440\u0443\u0447\u043d\u044b\u043c \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0438\u0437\u0434\u0435\u0440\u0436\u0435\u043a.<\/span><\/p>\n<h3 id=\"akcii_i_bandl\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_d036\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0410\u043a\u0446\u0438\u0438 \u0438 \u0431\u0430\u043d\u0434\u043b\u044b<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u0440\u043e\u0434\u0430\u0436\u0430 \u043d\u0430\u0431\u043e\u0440\u043e\u0432<\/b>\u00a0(\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, &#171;\u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 + \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440&#187;)\u00a0<b>\u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a\u00a0<\/b>\u0438 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439. \u0422\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e &#171;2 \u043f\u043e \u0446\u0435\u043d\u0435 1,5&#187; \u2014 \u044d\u0442\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430.<\/span><\/p>\n<h2 id=\"3_snijenie_logisticheskih_zatrat_\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_197mj\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>3. \u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0430\u0442\u0440\u0430\u0442\u00a0<\/b>\ud83d\ude9a<\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432. \u0415\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043a\u043e\u043d\u0435\u0447\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/span><\/p>\n<h3 id=\"peregovor_s_postavschikami\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_a6v0l\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0441 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c\u0438<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c\u0441\u044f \u043e \u0441\u043a\u0438\u0434\u043a\u0430\u0445\u00a0<\/b>\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u044b \u0438\u043b\u0438\u00a0<b>\u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/b>. \u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u043d\u0435 \u0438\u0434\u0435\u0442 \u043d\u0430 \u0443\u0441\u0442\u0443\u043f\u043a\u0438, \u0438\u0437\u0443\u0447\u0438\u0442\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u2014 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0442\u043e\u0433\u043e, \u043a\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442 \u043b\u0443\u0447\u0448\u0443\u044e \u0446\u0435\u043d\u0443.<\/span><\/p>\n<h3 id=\"optimizaciya_dostavki\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_i8lo\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"7\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u0442\u0430\u0440\u0438\u0444\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u043b\u0443\u0436\u0431 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/b>\u00a0\u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0435. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0437\u0447\u0438\u043a\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0441<b>\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/b>. \u0422\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0447\u0430\u0441\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438, \u0435\u0441\u043b\u0438 \u044d\u0442\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u043d\u043e.<\/span><\/p>\n<h3 id=\"rabota_s_realfbs_i_fbs\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_bheeb\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0420\u0430\u0431\u043e\u0442\u0430 \u0441 realFBS \u0438 FBS<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u043f\u043e \u0441\u0445\u0435\u043c\u0435 FBO \u043d\u0430 Ozon \u0438\u043b\u0438\u00a0FBW \u043d\u0430 Wildberries,\u00a0<b>\u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435, \u0432\u0441\u0435 \u043b\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0432\u044b\u0433\u043e\u0434\u043d\u043e \u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043d\u0430 \u0438\u0445 \u0441\u043a\u043b\u0430\u0434\u0430\u0445.\u00a0<\/b>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0447\u0430\u0441\u0442\u044c \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u0434\u0435\u0448\u0435\u0432\u043b\u0435 \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0435\u043c \u0441\u043a\u043b\u0430\u0434\u0435 \u0438 \u043e\u0442\u0433\u0440\u0443\u0436\u0430\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e.<\/span><\/p>\n<h2 id=\"4_povshenie_eeffektivnosti_marketinga_\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_ei3kk\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>4. \u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430\u00a0<\/b>\ud83d\udca5<\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0420\u043e\u0441\u0442 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c. \u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043c\u0430\u0440\u0436\u0443.<\/span><\/p>\n<h3 id=\"ylychshenie_kartochek_tovarov\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_c1n8v\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u043e\u0447\u0435\u043a \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0444\u043e\u0442\u043e, \u0432\u0438\u0434\u0435\u043e\u043e\u0431\u0437\u043e\u0440\u044b, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f\u00a0<\/b>\u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u0438\u00a0<b>\u043e\u0442\u0437\u044b\u0432\u044b\u00a0<\/b>\u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0427\u0435\u043c \u0432\u044b\u0448\u0435 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0442\u0435\u043c \u043c\u0435\u043d\u044c\u0448\u0435 \u043d\u0443\u0436\u043d\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/span><\/p>\n<h3 id=\"targetirovannaya_reklama\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_f04jb\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0424\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0441\u0430\u043c\u044b\u0445 \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.\u00a0<\/b>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u00a0<b>\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c<\/b>\u00a0\u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430. (\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440,\u00a0<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fwww.seerfar.ru%2F%3Futm_source%3Dyandex_dzen%26utm_medium%3Darticle_kak_sohranit%27_rentabel%27nost%27%26utm_campaign%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27%26utm_content%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27\" target=\"_blank\" rel=\"noopener nofollow\"><b>\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 Seerfar<\/b><\/a><b>\u00a0<\/b>\ud83c\udf1a).<\/span><\/p>\n<h2 id=\"5_monitoring_i_analitika_\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_99l3\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>5. \u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u00a0<\/b><a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Femojigraph.org%2Fru%2Fbar-chart%2F\" target=\"_blank\" rel=\"noopener nofollow\">\ud83d\udcca<\/a><\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0411\u0435\u0437 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/span><\/p>\n<h3 id=\"regylyarnii_kontrol_okypaemosti\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_c6gke\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0420\u0430\u0437 \u0432 \u043d\u0435\u0434\u0435\u043b\u044e (\u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u0447\u0430\u0449\u0435)<b>\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430 \u043a\u0430\u043a\u0438\u0435 \u2014 \u0443\u0431\u044b\u0442\u043a\u0438.<\/b>\u00a0\u0411\u044b\u0441\u0442\u0440\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f: \u0443\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043d\u0435\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0446\u0435\u043d\u044b, \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/span><\/p>\n<h3 id=\"a_b_testirovanie\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_de68v\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/b><\/span><\/h3>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438:<\/b><\/span><\/p>\n<ul class=\"content--article-body__block-_1 content--article-body__unorderedList-26\" data-testid=\"article-render__block\">\n<li class=\"content--common-block__block-3U content--common-block__list-Nq\" data-points=\"1\">\n<div><span style=\"font-family: arial, helvetica, sans-serif;\">\u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0446\u0435\u043d \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438;<\/span><\/div>\n<\/li>\n<li class=\"content--common-block__block-3U content--common-block__list-Nq\" data-points=\"1\">\n<div><span style=\"font-family: arial, helvetica, sans-serif;\">\u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439 \u0438 \u0444\u043e\u0442\u043e;<\/span><\/div>\n<\/li>\n<li class=\"content--common-block__block-3U content--common-block__list-Nq\" data-points=\"1\">\n<div><span style=\"font-family: arial, helvetica, sans-serif;\">\u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/div>\n<\/li>\n<\/ul>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0439\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/span><\/p>\n<h2 id=\"zaklyuchenie\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_4gkd3\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/b><\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"8\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0439 \u2014 \u043d\u0435 \u043f\u0440\u0438\u0433\u043e\u0432\u043e\u0440, \u0430 \u043f\u043e\u0432\u043e\u0434 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430, \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f, 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\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0412\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 \u044d\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e, \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.<\/span><\/p>\n<h2 id=\"zabiraiite_besplatnii_gaiid_kak_ponizit\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_2nuku\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0417\u0430\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0433\u0430\u0439\u0434 &#171;\u041a\u0430\u043a \u043f\u043e\u043d\u0438\u0437\u0438\u0442\u044c \u0414\u0420\u0420 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435&#187;:<\/span><\/h2>\n<h2 id=\"_zabrat_gaiid\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_58plb\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">&gt;&gt;\u00a0<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Ft.me%2Fseerfar_channel%2F151\" target=\"_blank\" rel=\"noopener\">\u0417\u0410\u0411\u0420\u0410\u0422\u042c \u0413\u0410\u0419\u0414<\/a><\/span><\/h2>\n<h2 id=\"_poprobyiite_seerfar_sovershenno_besplat\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_e4nve\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">&gt;&gt;\u00a0<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fwww.seerfar.ru%2F%3Futm_source%3Dyandex_dzen%26utm_medium%3Darticle_kak_sohranit%27_rentabel%27nost%27%26utm_campaign%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27%26utm_content%3D2025_07_14_article_kak_sohranit%27_rentabel%27nost%27\" target=\"_blank\" rel=\"noopener nofollow\">\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 Seerfar \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043f\u0435\u0440\u0432\u044b\u0435 3 \u0434\u043d\u044f!<\/a><\/span><\/h2>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438 \u0441\u043e\u0446.\u0441\u0435\u0442\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 +1 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0431\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0432 \u043f\u043e\u0434\u0430\u0440\u043e\u043a:<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">VK\uff1a<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fvk.com%2Fseerfar\" target=\"_blank\" rel=\"noopener\">vk.com\/seerfar<\/a><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">Telegram\uff1a<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Ft.me%2Fseerfar_channel\" target=\"_blank\" rel=\"noopener\">t.me\/seerfar_channel<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b\u00a0\u043d\u0435\u043e\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0431\u0440\u043e\u0441\u0430\u043b\u0438 \u0432\u044b\u0437\u043e\u0432 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0435\u043b\u043b\u0435\u0440\u043e\u0432,\u00a0\u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438. \u0422\u0430\u043a, Wildberries \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u0442\u0430\u0440\u0438\u0444\u043e\u0432 \u043d\u0430 5 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0443\u043d\u043a\u0442\u043e\u0432 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0441 9 \u0438\u044e\u043d\u044f. Ozon \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u043b \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0441 \u043a\u043e\u043d\u0446\u0430 \u043c\u0430\u044f, \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438 \u043a\u0430\u043a \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2722,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-bgtitle","format":"standard","meta":{"_eb_attr":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2721"}],"collection":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/comments?post=2721"}],"version-history":[{"count":4,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2721\/revisions"}],"predecessor-version":[{"id":2726,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2721\/revisions\/2726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/media\/2722"}],"wp:attachment":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/media?parent=2721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/categories?post=2721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/tags?post=2721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}