{"id":2944,"date":"2025-11-04T11:39:31","date_gmt":"2025-11-04T03:39:31","guid":{"rendered":"https:\/\/www.seerfar.com\/?p=2944"},"modified":"2026-01-05T14:16:47","modified_gmt":"2026-01-05T06:16:47","slug":"how_to_detect_an_unprofitable_product","status":"publish","type":"post","link":"https:\/\/www.seerfar.com\/en\/how_to_detect_an_unprofitable_product\/","title":{"rendered":"\u041f\u043e\u0440\u0442\u0440\u0435\u0442 \u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430: \u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u043e\u0432\u0430\u0440 \u043f\u043e\u0440\u0430 \u0441\u043d\u0438\u043c\u0430\u0442\u044c \u0441 \u043f\u0440\u043e\u0434\u0430\u0436\u0438"},"content":{"rendered":"<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u0430\u0440\u0430\u0434\u043e\u043a\u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u00a0<b>\u0441\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0439 \u0442\u043e\u0432\u0430\u0440 \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0442\u0435\u043c<\/b>, \u0447\u0442\u043e \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u043d\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442,\u00a0<b>\u0430 \u043f\u0440\u043e\u0435\u0434\u0430\u0435\u0442 \u0432\u0430\u0448 \u0431\u044e\u0434\u0436\u0435\u0442.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043c\u0435\u0441\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043f\u043e \u043a\u0430\u043a\u0438\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0430\u043c \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0441 \u043d\u0438\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u0435\u0437 \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0449\u0430\u0442\u044c\u0441\u044f.<\/span><\/p>\n<p id=\"1_nizkaya_ili_otricatelnaya_rentabelnos\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_7vgh\" data-points=\"3\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\">1. \u041d\u0438\u0437\u043a\u0430\u044f \u0438\u043b\u0438 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/span><\/strong><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u042d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c.\u00a0<b>\u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/b>\u00a0\u2014 \u044d\u0442\u043e\u00a0<b>\u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043e\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0438.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"6\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442: \u0422\u043e\u0432\u0430\u0440 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 500 000 \u0440\u0443\u0431\u043b\u0435\u0439 \u0432\u044b\u0440\u0443\u0447\u043a\u0438, \u043d\u043e \u043f\u043e\u0441\u043b\u0435 \u0432\u0441\u0435\u0445 \u0432\u044b\u0447\u0435\u0442\u043e\u0432 (\u0437\u0430\u043a\u0443\u043f\u043a\u0430, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430, \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u0430) \u0443 \u0432\u0430\u0441 \u043d\u0430 \u0440\u0443\u043a\u0430\u0445 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f 5000 \u0440\u0443\u0431\u043b\u0435\u0439. \u0415\u0433\u043e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u2014 1%. \u0410 \u0435\u0441\u043b\u0438 \u043e\u0441\u0442\u0430\u0442\u043e\u043a \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u2014 \u0442\u043e\u0432\u0430\u0440 \u0443\u0431\u044b\u0442\u043e\u0447\u0435\u043d 0\ufe0f\u20e3<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043e\u043f\u0430\u0441\u043d\u043e:\u00a0<b>\u0412\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u0440\u0435\u043c\u044f \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/b>\u00a0(\u0434\u0435\u043d\u044c\u0433\u0438, \u0441\u043a\u043b\u0430\u0434\u0441\u043a\u0438\u0435 \u043c\u043e\u0449\u043d\u043e\u0441\u0442\u0438)\u00a0<b>\u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043f\u043e\u0447\u0442\u0438 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0434\u043e\u0445\u043e\u0434\u0430<\/b>. \u042d\u0442\u0438 \u0436\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0431\u044b \u0432\u043b\u043e\u0436\u0438\u0442\u044c \u0432 \u043f\u043e-\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438.<\/span><\/p>\n<p id=\"2_vsokiii_cac_customer_acquisition_cos\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_3jth\" data-points=\"4\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">2. \u0412\u044b\u0441\u043e\u043a\u0438\u0439 CAC (Customer Acquisition Cost) \u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0422\u043e\u0432\u0430\u0440\u00a0<b>\u0445\u043e\u0440\u043e\u0448\u043e \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u0441\u044f, \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0435\u0442\u0435\u0441\u044c<\/b>\u00a0\u0432 \u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442: \u0412\u044b \u0442\u0440\u0430\u0442\u0438\u0442\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0430 30 000 \u0440\u0443\u0431\u043b\u0435\u0439 \u0432 \u043c\u0435\u0441\u044f\u0446, \u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u043d\u0435\u0433\u043e \u2014 25 000 \u0440\u0443\u0431\u043b\u0435\u0439. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0431\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0430\u0434\u0430\u044e\u0442 \u0434\u043e \u043d\u0443\u043b\u044f, \u0430 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0432 \u043c\u0438\u043d\u0443\u0441 \u0438\u043b\u0438 \u0432 \u043d\u043e\u043b\u044c.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043e\u043f\u0430\u0441\u043d\u043e: \u0422\u0430\u043a\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 \u043d\u0435\u0436\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u0435\u043d. \u041e\u043d\u00a0<b>\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043a\u0430 \u0432\u044b \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0443\u0435\u0442\u0435 \u0435\u0433\u043e<\/b>\u00a0\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0438\u043b\u043b\u044e\u0437\u0438\u044e \u0441\u043f\u0440\u043e\u0441\u0430.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\ud83c\udfaf \u0426\u0435\u043b\u0435\u0432\u043e\u0439 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u0434\u043b\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430:\u00a0<b>\u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 20-40% \u043e\u0442 \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/b><\/span><\/p>\n<p id=\"3_bolshoii_procent_vozvratov_i_negativn\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_c75gs\" data-points=\"3\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\">3. \u0411\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u043e\u0432 \u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span><\/strong><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0412\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043e\u0431\u043e\u0440\u0430\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043b\u043d\u043e\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c.<\/b><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442: \u041f\u0440\u043e\u0446\u0435\u043d\u0442 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u043e\u0432 \u043f\u043e \u0442\u043e\u0432\u0430\u0440\u0443 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e \u0432\u044b\u0448\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u043f\u043e \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438. \u0412 \u043e\u0442\u0437\u044b\u0432\u0430\u0445 \u0441\u043f\u043b\u043e\u0448\u043d\u044b\u0435 \u0436\u0430\u043b\u043e\u0431\u044b \u043d\u0430 \u0431\u0440\u0430\u043a, \u043d\u0435\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044e \u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \ud83d\ude41<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"7\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043e\u043f\u0430\u0441\u043d\u043e: \u0412\u043e\u0437\u0432\u0440\u0430\u0442\u044b \u2014 \u044d\u0442\u043e \u0434\u0432\u043e\u0439\u043d\u043e\u0439 \u0443\u0434\u0430\u0440:\u00a0<b>\u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0443<\/b>\u00a0+\u00a0<b>\u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443\u00a0<\/b>\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443. \u0422\u0430\u043a\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0438\u043b\u043b\u044e\u0437\u0438\u044e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u043d\u043e \u043d\u0430 \u0434\u0435\u043b\u0435 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0443\u0431\u044b\u0442\u043a\u0438. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e,<b>\u00a0\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0438\u0437\u0438\u0442\u044c \u0432\u0430\u0448\u0443 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0443 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435,<\/b>\u00a0\u0447\u0442\u043e \u0443\u0434\u0430\u0440\u0438\u0442 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0432\u0441\u0435\u0445 \u0432\u0430\u0448\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/span><\/p>\n<p id=\"4_skrte_logisticheskie_izderjki\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_7l2hf\" data-points=\"2\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">4. \u0421\u043a\u0440\u044b\u0442\u044b\u0435 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0417\u0430\u043a\u0443\u043f\u043e\u0447\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043d\u0438\u0437\u043a\u043e\u0439, \u043d\u043e \u0438\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u2014 \u0437\u0430\u043e\u0431\u043b\u0430\u0447\u043d\u0430\u044f.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442: \u0422\u043e\u0432\u0430\u0440 \u0431\u043e\u043b\u044c\u0448\u043e\u0439, \u0442\u044f\u0436\u0435\u043b\u044b\u0439 \u0438\u043b\u0438 \u0445\u0440\u0443\u043f\u043a\u0438\u0439. \u0418\u0437-\u0437\u0430 \u044d\u0442\u043e\u0433\u043e \u0443 \u043d\u0435\u0433\u043e\u00a0<b>\u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0435\u043c\u043a\u0438, \u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043e\u0442\u0433\u0440\u0443\u0437\u043a\u0438 \u0438 \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f\u00a0<\/b>\ud83d\udcb0<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043e\u043f\u0430\u0441\u043d\u043e: \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438 \u0432 \u0441\u0432\u043e\u0435\u0439 \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0446\u0438\u0438, \u0434\u0443\u043c\u0430\u044f, \u0447\u0442\u043e \u0442\u043e\u0432\u0430\u0440 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0439. \u041d\u0430 \u0434\u0435\u043b\u0435,\u00a0<b>\u043f\u043e\u0441\u043b\u0435 \u0432\u0441\u0435\u0445 \u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0439 \u0437\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443, \u043e\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043d\u0435 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0438 \u0441\u043b\u0435\u0434\u0430.<\/b><\/span><\/p>\n<p id=\"chto_delat_s_takim_tovarom_ne_speshite_e\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_8p9dt\" data-points=\"3\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0441 \u0442\u0430\u043a\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u043e\u043c? \u041d\u0435 \u0441\u043f\u0435\u0448\u0438\u0442\u0435 \u0435\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0434\u0430\u043b\u044f\u0442\u044c!<\/span><\/strong><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u00ab\u041b\u0435\u0447\u0435\u043d\u0438\u0435\u00bb \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0432\u044b\u0433\u043e\u0434\u043d\u0435\u0435, \u0447\u0435\u043c \u00ab\u0430\u043c\u043f\u0443\u0442\u0430\u0446\u0438\u044f\u00bb.<\/span><\/p>\n<p id=\"pereschitaiite_sebestoimost\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_ddf5f\" data-points=\"2\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u0435\u0440\u0435\u0441\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c.<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"5\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u0443\u0447\u043b\u0438 \u0412\u0421\u0415 \u0440\u0430\u0441\u0445\u043e\u0434\u044b: \u0437\u0430\u043a\u0443\u043f\u043a\u0430, \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0434\u043e \u0441\u043a\u043b\u0430\u0434\u0430, \u043f\u043e\u0448\u043b\u0438\u043d\u044b, \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430, \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430.\u00a0<b>\u0411\u0435\u0437 \u0442\u043e\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043b\u044e\u0431\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u0433\u0430\u0434\u0430\u043d\u0438\u0435.<\/b><\/span><\/p>\n<p id=\"poprobyiite_optimizirovat\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_bop9d\" data-points=\"2\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u043e\u0434\u043d\u0438\u043c\u0438\u0442\u0435 \u0446\u0435\u043d\u0443.<\/b>\u00a0\u0418\u043d\u043e\u0433\u0434\u0430 \u0434\u0430\u0436\u0435 \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0446\u0435\u043d\u044b \u043f\u0440\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u0441\u043f\u0440\u043e\u0441\u0430 \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e \u043c\u0435\u043d\u044f\u0435\u0442 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u0421\u043d\u0438\u0436\u0430\u0439\u0442\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438:\u00a0<\/b>\u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435\u0441\u044c \u043e \u0441\u043a\u0438\u0434\u043a\u0435 \u0441 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u043c, \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0448\u0435\u0432\u0443\u044e \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0443.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e:<\/b>\u00a0\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043c\u043e\u0436\u043d\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438 \u0438 \u043d\u0430\u0439\u0442\u0438 \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0448\u0435\u0432\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a.<\/span><\/p>\n<p id=\"esli_optimizaciya_nevozmojna__izbavlyaiite\" class=\"content--common-block__block-3U content--common-block__header3-3x content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_d21d6\" data-points=\"3\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u0415\u0441\u043b\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u0430 \u2014 \u0438\u0437\u0431\u0430\u0432\u043b\u044f\u0439\u0442\u0435\u0441\u044c.<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>\u041f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u0430\u043a\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0440\u0430\u0441\u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0447\u0442\u043e\u0431\u044b \u043e\u0441\u0432\u043e\u0431\u043e\u0434\u0438\u0442\u044c \u0441\u043a\u043b\u0430\u0434<\/b>\u00a0\u0438 \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0447\u0430\u0441\u0442\u044c \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432.<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"4\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0421\u043d\u0438\u043c\u0438\u0442\u0435 \u0442\u043e\u0432\u0430\u0440 \u0441 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u00a0<b>\u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0442\u0435\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e, \u0430 \u043d\u0435 \u043c\u043d\u0438\u043c\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/b><\/span><\/p>\n<p id=\"vvod\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_d4f7\" data-points=\"2\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u0412\u044b\u0432\u043e\u0434<\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"7\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u0425\u043e\u0440\u043e\u0448\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u2014 \u044d\u0442\u043e \u043b\u0438\u0448\u044c \u0432\u0435\u0440\u0445\u0443\u0448\u043a\u0430 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href=\"https:\/\/www.seerfar.ru\/?utm_source=website&amp;utm_medium=article_portrait_of_unprofitable_product&amp;utm_campaign=2025_11_04_article_portrait_of_unprofitable_product&amp;utm_content=2025_11_04_article_portrait_of_unprofitable_product\" target=\"_blank\" rel=\"noopener nofollow\"><i>Seerfar<\/i><\/a><\/strong><i><strong>\u00a0<\/strong>\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e SKU, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0432\u0441\u0435 \u0441\u043a\u0440\u044b\u0442\u044b\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438.\u00a0<\/i><strong><a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/www.seerfar.ru\/?utm_source=website&amp;utm_medium=article_portrait_of_unprofitable_product&amp;utm_campaign=2025_11_04_article_portrait_of_unprofitable_product&amp;utm_content=2025_11_04_article_portrait_of_unprofitable_product\" target=\"_blank\" rel=\"noopener nofollow\"><i>\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e<\/i><\/a><\/strong><i><strong>\u00a0<\/strong>\u0438 \u043f\u0440\u0438\u043c\u0438\u0442\u0435 \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/i><\/span><\/p>\n<p id=\"zabiraiite_besplatnii_gaiid_kak_ponizit\" class=\"content--common-block__block-3U content--common-block__header2-7K content--common-block__withColorTransition-hM\" data-article-block=\"true\" data-testid=\"article-render__block\" data-key=\"0_9rpor\" data-points=\"3\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: arial, helvetica, 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\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043f\u0435\u0440\u0432\u044b\u0435 3 \u0434\u043d\u044f!<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"3\"><span style=\"font-family: arial, helvetica, sans-serif;\">\u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0448\u0438 \u0441\u043e\u0446.\u0441\u0435\u0442\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 +1 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0431\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0432 \u043f\u043e\u0434\u0430\u0440\u043e\u043a:<\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">VK\uff1a<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Fvk.com%2Fseerfar\" target=\"_blank\" rel=\"noopener\">vk.com\/seerfar<\/a><\/span><\/p>\n<p class=\"content--common-block__block-3U\" data-article-block=\"true\" data-testid=\"article-render__block\" data-points=\"2\"><span style=\"font-family: arial, helvetica, sans-serif;\">Telegram\uff1a<a class=\"content--article-link__articleLink-OU content--article-link__colorDefault-3s\" href=\"https:\/\/dzen.ru\/away?to=https%3A%2F%2Ft.me%2Fseerfar_channel\" target=\"_blank\" rel=\"noopener\">t.me\/seerfar_channel<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u0430\u0440\u0430\u0434\u043e\u043a\u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u00a0\u0441\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0439 \u0442\u043e\u0432\u0430\u0440 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[&hellip;]<\/p>","protected":false},"author":2,"featured_media":2945,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-bgtitle","format":"standard","meta":{"_eb_attr":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2944"}],"collection":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":1,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2944\/revisions"}],"predecessor-version":[{"id":2946,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/posts\/2944\/revisions\/2946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/media?parent=2944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/categories?post=2944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seerfar.com\/en\/wp-json\/wp\/v2\/tags?post=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}